Wednesday, June 22, 2011

Week of 6/19: SoundClick.com Hip-Hop Top 5


Yet another tough week in the world of SoundClick music.


Short and sweet, this week's difference makers came down to creativity and execution. What were you reaching for with your work, and, just as importantly, did you achieve what you set out to accomplish?


That said, here's a solid selection of songs in this week's Top 5.

Chayse Maclair - Schools out for Summer (f/ Jane G33)
http://soundclick.com/share.cfm?id=10730518

Jo-Kane - Y'all Ain't Ready (f/ Boss Game)
http://soundclick.com/share.cfm?id=10725981

Mdot - Intro to Bright
http://soundclick.com/share.cfm?id=10120316

Hydden Ajenda - Werewolf
http://soundclick.com/share.cfm?id=10598260

Mr Showtime - Have A Nice Day :)
http://soundclick.com/share.cfm?id=10751328

Last week's #1-spot-holder Jane G33 assists Chayse Maclair, no stranger to that coveted position himself, in a creative and thought-provoking tale entitled "Schools out for Summer." Not too dissimilar from last week's #1, Chayse and Jane speak on the hardships faced, but with a twist in that the hardships are faced by a person also dealing with school, putting life into perspective and implying that maybe school isn't as important as the burden of daily life. It's a slow-building song, and I think Chayse gets saved by a growing beat on this one, as he finally kicked it up a notch as the beat drop, but dragged us to that point a bit. Still, he sets up the plot excellently and Jane comes in to crush the ending, again, from a perspective unique to her which makes the track that much more appealing.


After a short hiatus, Boss Game makes his return to the top 5 alongside Jo-Kane in the head-smashing anthem "Y'all Ain't Ready." This track definitely has the appropriate grit and bump to it, but the quality is a bit jarring at first. Looking past that, Jo-Kane kicks things off with a laid-back, confident verse, akin to Chayse's verse in that it's slow-building and a bit lulling. Perhaps Jo-Kane could have benefited from some ad-libs here. He then double-times it to finish off the verse and lead into a nice verse from Boss Game (notice how the ad-libs liven up the verse a bit, though Boss Game's delivery is commanding enough here that it's not as necessary as with the Jo-Kane verse). While the content is not as innovative, I felt like this song really fits the mood it was shooting for and reaches it's goals.


Newcomer Malcolm Lowe, AKA Mdot (no relation) enters the top 5 this week with "Intro to Bright," a cleverly put together track with an exciting delivery and some fun lines. Overall, it's a good introductory track and certainly makes you want to continue listening. The hook is interesting and the beat works with it's high-energy. Smart move with the acapella bits here, too. Major issue with this song is in terms of cleanliness. A few of the backups & ad-libs were off in an irritating way -- and yes, I know some were purposely off. Also, the beat does grind on you a bit after a while, but that said, the song is the appropriate length for that. Finally, while the hook is fun, it's not something that'll keep you coming back. Those factors keep this from the #2 spot this week, but certainly a strong, impressive showing and, to my points earlier, it does what it set out to do -- make you want to listen to the mixtape.


Hydden Ajenda enter the top 5 this week with a tale entitled "Werewolf." It's a metaphorical story about two hungry powerhouses coming together to slaughter. Maybe this could have been higher aside from the replay value effect, but I actually dig this track. The presence of the rappers here is pretty good, especially on the second verse, and it's a pretty creative song. While the delivery could use some cleanup & enunciation in places, I think, overall, this was well put together and came together to do what it attempted. While personal taste and "it" factor also keep this a little further down the list this week, this is a track that has potential to be pretty nice once polished. The story, emotion, and lyics are all there, just needs a bit of fine tuning to really get going.


Mr. Showtime and Yung Tek, familiar partners, collaborate yet again with "Have a Nice Day :)." The tough thing about this song is that it really is set up to be a banger, it just takes a swing and a miss. As I've been mentioning, setting out what you tried to accomplish is a bit part of getting your song right, and this fell a bit short. Perhaps it was the beat selection. On this, the hook was clearly important, but I could barely tell the difference between the hook and the verse. In addition, unlike past submissions, this hook was not well-written and it showed. Also, the verse and energy here are fine but they do not really build to the track, leaving the listener with a feeling of "that's it?" I felt high expectations for this song to deliver, especially with a banging beat like it had, but it fell a bit short. Still, good enough for this week's top 5, but going back to re-evaluate this song would be smart. Stick with your theme and clean up a bit, and this song is a true banger.


Hope you've enjoyed this week's top 5. Another nice set of songs to check out and a nice showcase of what SoundClick.com has to offer.


With a few major moves and holidays coming up soon, the Top 5 will be suspended indefinitely. Rest assured, it will be back, with a few changes, when things slow down a tad. In the meantime, check out any past week you missed and I'll catch you back here real soon.


N. Talekt

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